DEPARTMENT OF MANAGEMENT

  Every family and every house has is rituals, habits and doings, in the same way, every organisation/company has a set of cultures which it follows in its workings. “The way things are done around here” - this is the sentence to define organisational cultures in a crux. This includes the norms, systems, symbols, languages, attitudes, rules and regulations, employee satisfaction measures, incentives, bonuses and schedules, routines and much more. It is based upon shared beliefs and attitudes. A firm’s Organisational culture is directly proportional to the productivity of its employees and the overall profitability and turnover of the company on a global scale. There are various organisational cultures out there. A notable mention in this field is of the globe leader GOOGLE LLC. Google as an organisation is a role model to almost every company looking to flourish in their fields and businesses. Google’s organisational culture model is an exceptional one which focuses upon employee sat

  Credit goes to internet revolution that to gather any information, data collection has become so easy.   We are able to access any kind of data, in any format as per our desires. No one, in this digital world spends their too much time in order to get any information based on data,     to retrieve some facts and notice significant figures to market. As world is just in reach with a Click-of-a-button. This is real big challenge for marketers as marketing need a certain time quotient for brand promotion, products, company or even professions. Thus Story telling has emerged as a new Buzz Word for marketers. It is rather an extension and updated version of content marketing. Story telling is a popular term coined by today’s marketers with an intention to reach well target consumers Business organizations are using storytelling as a means to strengthen their content and connecting their market with emotions.   Best Storytelling on struggle and achievements of companies are letting the